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Frequently Asked Questions

Purkle Information

Purkle is an online community, where through its membership program you can earn Purkle dollars by participating in a range of activities. Purkle dollars can be earned by; giving your opinions and feedback via surveys; viewing advertising and promotional material and purchasing products and services.

To become a member of the Purkle community, go to the Purkle website at www.Purkle.co.nz, simply fill in your registration details and agree to our terms and conditions.

There are no costs involved with joining or maintaining an account with Purkle. All you need is an email address and register to receive invitations to participate in surveys and view special offers to earn Purkle dollars.

Membership of the Purkle community is open only to New Zealand residents.

By registering with Purkle, you are opting in to join our rewards program. You will receive invitations to participate in market research surveys and special offers from Purkle on behalf of our clients. Your opinions are important and go towards developing and improving products and services.

Market research surveys vary and have different requirements. There will be times where you will be invited and depending on your responses, you may complete a whole survey or only answer a couple of questions.

If you don't qualify you are taken out of the survey and you will only be credited the minimum amount into your members account. If you do qualify, you will continue to answer questions. If you complete the survey you will be credited the maximum amount in your members account. Once we fill the number of people requested by the client, they close the survey. Those who have tried to take part in a closed survey, will still receive the minimum Purkle Dollars credit.

As a member of Purkle, you are rewarded with Purkle dollars for providing your honest opinions and answers on a range of topics such as demographic questions, your purchase habits and interests. You are required to spend the necessary time to read the questions in a survey, and take this process seriously. You may be asked some personal or sensitive questions. By choosing to complete the relevant survey, you consent to Purkle collecting and using any information you provide in your responses to that particular survey, strictly in accordance with our Privacy Policy. You have the right not to complete the survey, if you do not wish Purkle or our client to collect and use any sensitive information about you and forfeit the reward allocated for that survey.

All market research data collected does not personally identify you without your consent within the survey.

Please remember to keep your details up to date, especially your email address. Your profile information is used by Purkle in order to target surveys and special offers. It is very important that your user profile is current, as it will be difficult to qualify for surveys and special offers if it is not.

Purkle awards Purkle dollars to those who are professional, honest, spend the necessary time to read the questions in a survey, and take this process seriously.

It is necessary for you to provide us with your demographic (personal) information and keep that information current for us to send you invitations. The more questions you answer in your registration form the more surveys and special offer invitations you will receive. If you need to update your information, please log in to your Purkle account, click on the 'Account' on the menu tab.

We encourage Purkle members to answer as many profile questions as possible as this will give you a better chance of receiving invitations. The more complete your profile, the better we are able to target invitations for surveys and special offers in line with your interest and client requirements. You are not required to complete all the profile questions. You can return any time to your Purkle account and update your profile.

Account & Login Questions

To change your email address you need to visit the Purkle website (www.Purkle.co.nz).

a. Once on the Purkle website;
b. Login to your Purkle account using your existing email address and password
c. Click on the 'Account' menu tab, and click on ‘Edit My details
d. Enter your new email address and click on the ‘Submit’ button to save the changes.

To change your password you need to visit the Purkle website (www.Purkle.co.nz).

a. Once on the Purkle website;
b. Login to your Purkle account using your existing email address and password
c. Click on the 'Account' menu tab, click on ‘Change My Password
d. Enter your current password and the new password, followed by clicking on the ‘Submit’ button to save your changes.

If you have forgotten your password you need to visit the Purkle website (www.Purkle.co.nz).

a. Once on the Purkle website;
b. Click on the 'Login' menu tab on the top of the page
c. Under the 'Login' button click on the‘Forgot your password’ link
d. Enter the email address you used to register with Purkle and click on ‘Submit

There are a number of ways to unsubscribe from Purkle:

1) At the bottom of each Survey Invite or Special Offer email you will find a 'click here' link to unsubscribe, follow this link to remove yourself from the Purkle program.

2) You can also unsubscribe from the Purkle website www.Purkle.co.nz, you will need to log into your Purkle account. Once you are logged-in scroll down to the bottom of the page and you will find the 'Unsubscribe' link at the footer of the page.

3) Once you are logged in, you can also unsubscribe through the top menu section. Click on the 'Account' menu tab, and select 'Unsubscribe' on the drop down menu.

4) You can also contact Purkle customer service with your request at nzcustserv@Purkle.com.

As a member of Purkle, you are rewarded with Purkle dollars for providing your honest opinions and answers on a range of topics such as demographic questions, your purchase habits and interests. You are required to spend the necessary time to read the questions in a survey, and take this process seriously.

Purkle reserve the right to terminate your account for abuse of our Terms of Agreement. In this case your account will be closed and all credit will be void Purkle dollars will be forfeited.

Once you unsubscribe/close your account with Purkle, your personal records will be removed. Where required by law, we may keep certain information for internal records which would not be passed onto third party for any marketing purposes.

Yes, you can merge your accounts.

On the Purkle page, click on ‘Contact’ at the bottom of the page to send us an email requesting this change. Please note that by combining two email addresses you will forfeit any Purkle dollars accrued in the account with of lesser amount.

Please be advised that the decision to merge your accounts is at the discretion of Purkle as per our Terms of Use which specify that you can only have one account with Purkle.

Research & Special Offers Invitation Questions

An online survey is a data collection tool used to gather information about individuals. Surveys are commonly used by market research agencies or businesses to collect data from consumers regarding their service or product. A survey may focus on factual information about individuals, purchasing behaviour, service satisfaction or it might aim to collect the opinions of the survey takers.

A survey is an interview with a willing respondent. It is research where an interviewer interacts with respondents to obtain facts, opinions and attitudes. Online surveys are the same thing, except the interview (survey) is presented online which allows for instant capture of data (information).

The surveys we send are from third parties and as a member of the Rewards system you are under no obligation to respond to any of the invitations that we send to you. You are part of an aggregated sample of consumers who are invited to participate in surveys. The personal questions included in some surveys are for the third party to gather information for the product they are researching.

Surveys, focus group and telephone interviews sometime have restrictions, such as age or income, and they can be as restrictive as have you travelled interstate in the past 3 months. For instance, a client may request that those who travel interstate to take a survey, but then screen out everyone but those who travelled in the past 3 months. The first 3-5 questions of a survey are typically qualifiers and determine whether or not you can go ahead to complete the survey itself.

A Special Offer invitation is an invitation sent to a sample of members to view advertising and promotional information about products and services or to offer members the opportunity to purchase products and services.

The only way to get more surveys is by keeping your profile current.

Our emails are sent in HTML format, which can be read by all email software programs, however some Internet Service Providers (ISPs) have "spam" filters and may believe we are sending you unsolicited e-mails. You should speak with your provider and ask why you are not able to receive our invitations.

If your ISP is not being cooperative, we suggest you create an alternate e-mail account with one of the free e-mail services (yahoo, gmail, hotmail, etc.) and then update your profile in the Purkle database. Also about 20% of our invites bounce back to us because our members' free email accounts are over quota (full). Please make sure your email account has enough space to accept our emails.

Focus groups are conducted to gather understanding on how or why people hold certain beliefs about a topic or program of interest.

A focus group could be defined as a group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and it's interaction as a way to gain information about a specific or focused issue.

A focus group is typically 7-10 people who are unfamiliar with each other. These participants are selected because they have certain characteristics in common that relate to the topic of the focus group. The group discussion is conducted several times with similar types of participants to identify trends and patterns in perceptions. Careful and systematic analysis of the discussions provides clues and insights as to how a product, service, or opportunity is perceived by the group.

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

Focus groups are typically 7-10 people and are very profile specific. For members that fit the profile the client is looking for, we will send an email to them and ask if they would like to participate in the focus group. If you agree to attend the focus group you will need to provide your contact details for the client to contact you to arrange the location of the group. On completing the focus group interview you will be credited the maximum amount of Purkle Dollars, which will appear in your personal members account.

A telephone interview is conducted with a willing respondent. It is research in which an interviewer conducts the interview by asking questions over the telephone with respondents to obtain facts, opinions and attitudes. Telephone interviews are the same as surveys, except the interview (survey) is conducted over the telephone which allows for instant capture of data (information).

Purkle Dollars Questions

You accumulate Purkle dollars when you participate in market research surveys, respond to marketing offers or take-up any product offers.

The amount of Purkle dollars you are paid varies depending on that particular survey or special offer. Every invitation you receive will specify the minimum and maximum amounts you can earn for responding and participating in that survey or special offer.

Purkle dollars can be redeemed for Ticketek gift vouchers that can be used to purchase tickets to Ticketek events and experiences or Magshop gift vouchers. For list of magazines, please go to http://www.magshop.co.nz

Ticketek Voucher will be sent via email to your registered email address from ezyticket@ticketek.co.nz. Please add this address to your trusted list of emails, so that your Ticketek ezyVoucher is delivered to your inbox and not your junk mail folder.

Magshop gift vouchers will be sent via email to your registered email address from samd@Purkle.com. Please ensure that you provide us with the correct and up to date contact information.

The approximate time from redemption to receipt of the requested voucher is 7-10 working days.

Once the survey is completed you are credited immediately unless you have either completed a focus group or telephone interview. Focus groups and telephone interviews can take up to 15 working days depending on the length of these studies or unless stated in the email invitation. We may also need to wait for the client to give us a list of all the members who have completed the focus group or telephone interview, before we can credit your account.

Once an online survey is completed you are credited immediately, however if you participated in a focus group or telephone interview the credit could take up to 15 working days depending on the length of these studies or unless stated in the email invitation.

If you still have not been credited it is more than likely due to the following reasons that were listed in the Terms of Agreement you "agreed" to when registering with Purkle:
a. Registering with Purkle by giving us false or misleading information
b. Changing your profile and giving false or misleading information
c. Creating multiple Purkle accounts
d. Taking the same survey more than once
e. Taking a survey, not qualifying, then taking the same survey again with knowledge of how to get through the qualifying process
f. Telling another member how to get through the survey qualifying process
g. Intentionally giving faulty responses on a survey
h. Completing a survey so quickly that you would not have been physically able to read the questions
i. Posting details of offers from Purkle and clients links to surveys anywhere on the Internet
j. If we request as specific the Member profile in our email invite and you do not fit that profile, but attempt to take the survey anyway.
k. Registering or changing user profile with usernames or email addresses that Purkle deems indecent
l. Unable to answer profile verification questions

We reward our members for the time they have taken to click through to the special offer. We hope that the special offer you receive is of interest and benefit to you. If you are not interested in the special offer the payment amount is our appreciation of your participation.

Please follow the following steps to ensure that you are able to download your eCard:

(1) Copy and paste your URL into your address bar (not your Google search bar).
(2) You will be prompted to download a file depending on your browser:
Using Google Chrome: you will see a download PDF prompt at the bottom left hand side of your screen.
Using Firefox or Internet Explorer: a message will appear at the bottom of the page requesting you to download the PDF file.

  • Please note: you must have Adobe PDF reader downloaded first as you will need this to view your eVoucher.
  • To view this file you may need to relax the settings in your anti-virus software so that you are able to download and view this PDF document.

If you have any questions or require assistance with the JB Hi Fi Gift eCards, you can find the FAQ and Terms and Conditions at www.jbhifi.co.nz/terms-conditions

General FAQ's

Simply forward the following address to your friends: www.purkle.co.nz.

Market research is the planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management. A marketing research company conducts market studies to compile data for analysis that they present to companies who request their services.

Privacy and Terms & Conditions Questions

No. Purkle only uses the information you give us during registration to send surveys and Special Offer invitations to you on behalf of our clients. Purkle will not release personally identifying information to anyone.